# #fd6958

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd6958`
- RGB: rgb(253, 105, 88)
- HSL: hsl(6, 98%, 67%)
- OKLCH: oklch(0.703 0.184 29.1)
- Relative luminance: 0.3169
- Nearest named color: Camellia (#f6685a, Δ 1.359) — https://brandsweets.com/colors/camellia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd6958

## Tints & shades

- Tints (toward white): #fd7768, #fe8477, #fe9286, #fe9f95, #feb2a9, #febfb8, #fecdc7, #ffdbd7, #ffe8e6, #fff6f5
- Shades (toward black): #fd4e3a, #fd2e17, #f21a02, #d41702, #b61402, #921001, #740d01, #560901, #320601, #140200

## Harmonies

- Complementary: #58edfd
- Analogous: #fd589a, #fdbb58
- Triadic: #58fd69, #6958fd
- Split-complementary: #58fdbb, #589afd
- Tetradic: #9afd58, #58edfd, #bb58fd

## Colors that go with #fd6958

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd6958: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd6958 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd6958 in 6 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #fd6958, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fd6958: 4 real palettes, including Alpine and Diner, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd6958: 4 real palettes, including Cobalt Pop and Tide's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #fd6958 in 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fd6958: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e81902 (4.59:1); AA: background → #303030 (4.61:1); AAA: text → #b11302 (7.09:1); AAA: background → #050505 (7.12:1)
- On black (#000000): 7.34:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Figma** — logoOrange #ff7262 (Δ 1.864) — https://brandsweets.com/colors/brands/figma
- **Beats** — secondary #ff6464 (Δ 1.963) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Raycast** — primary #ff6363 (Δ 1.996) — https://brandsweets.com/colors/brands/raycast
- **Raycast** — secondary #ff6363 (Δ 1.996) — https://brandsweets.com/colors/brands/raycast

## Curated palettes containing it

- **Sunset Boulevard** (warm, vivid, bold, dark) — #ff6f61, #ffb347, #c9518b, #1a0f1f, #fff3e0 — Coral, apricot and magenta on aubergine — the gradient sunset every event brand wants, decomposed into flat tokens. — tool: https://brandsweets.com/palettes/new/ff6f61-ffb347-c9518b-1a0f1f-fff3e0 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd6958-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd6958" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.