# #fd68d0

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd68d0`
- RGB: rgb(253, 104, 208)
- HSL: hsl(318, 97%, 70%)
- OKLCH: oklch(0.735 0.213 341.1)
- Relative luminance: 0.3534
- Nearest named color: Illicit Pink (#ff5ccd, Δ 1.977) — https://brandsweets.com/colors/illicit-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd68d0

## Tints & shades

- Tints (toward white): #fd77d5, #fd86da, #fd90dd, #fea0e1, #feafe6, #febeeb, #fecdef, #fed7f3, #ffe6f7, #fff5fc
- Shades (toward black): #fc45c5, #fc27bc, #fb04b1, #dd039c, #ba0383, #97026a, #790255, #55013c, #370127, #14000e

## Harmonies

- Complementary: #68fd95
- Analogous: #df68fd, #fd6886
- Triadic: #d0fd68, #68d0fd
- Split-complementary: #86fd68, #68fddf
- Tetradic: #fddf68, #68fd95, #6886fd

## Colors that go with #fd68d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd68d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd68d0: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Yellow** #ffff00 [pool] — 3 real palettes, including Gumroad's brand system and Arcade put Yellow beside #fd68d0, as the supporting colour. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #fd68d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #fd68d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd68d0: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd68d0 in two real palettes: Mercury's brand system and Netlify's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #fd68d0 in two real palettes: NYX Cosmetics's brand system and T-Mobile's brand system, as the accent. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dd039c (4.6:1); AA: background → #383838 (4.5:1); AAA: text → #a60375 (7.26:1); AAA: background → #141414 (7.08:1)
- On black (#000000): 8.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd68d0-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd68d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.