# #fd68bc

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd68bc`
- RGB: rgb(253, 104, 188)
- HSL: hsl(326, 97%, 70%)
- OKLCH: oklch(0.727 0.201 348.3)
- Relative luminance: 0.3441
- Nearest named color: Kisses (#ff66bb, Δ 0.452) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd68bc

## Tints & shades

- Tints (toward white): #fd77c3, #fd86ca, #fd90ce, #fea0d5, #feafdb, #febee2, #fecde9, #fed7ed, #ffe6f4, #fff5fb
- Shades (toward black): #fc45ad, #fc27a0, #fb0490, #dd037f, #ba036b, #970256, #790245, #550131, #370120, #14000c

## Harmonies

- Complementary: #68fda9
- Analogous: #f368fd, #fd6872
- Triadic: #bcfd68, #68bcfd
- Split-complementary: #72fd68, #68fdf3
- Tetradic: #fdf368, #68fda9, #6872fd

## Colors that go with #fd68bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd68bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd68bc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #fd68bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Yellow** #ffff00 [pool] — 3 real palettes, including Arcade and Gumroad's brand system put Yellow beside #fd68bc, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #fd68bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd68bc in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd68bc: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd68bc in two real palettes: Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e20382 (4.6:1); AA: background → #363636 (4.54:1); AAA: text → #ab0362 (7.19:1); AAA: background → #121212 (7.03:1)
- On black (#000000): 7.88:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd68bc-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd68bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.