# #fd63a1

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd63a1`
- RGB: rgb(253, 99, 161)
- HSL: hsl(336, 97%, 69%)
- OKLCH: oklch(0.712 0.196 358.3)
- Relative luminance: 0.3238
- Nearest named color: Hot Pink (#ff69b4, Δ 2.691) — https://brandsweets.com/colors/hotpink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd63a1

## Tints & shades

- Tints (toward white): #fd72aa, #fd81b3, #fd90bc, #fea0c5, #feafce, #feb9d4, #fec8de, #fed7e7, #ffe6f0, #fff5f9
- Shades (toward black): #fc458e, #fc2279, #fb0467, #d80358, #ba034c, #97023e, #790231, #550123, #370117, #140008

## Harmonies

- Complementary: #63fdbf
- Analogous: #fd63ed, #fd7363
- Triadic: #a1fd63, #63a1fd
- Split-complementary: #63fd73, #63edfd
- Tetradic: #edfd63, #63fdbf, #7363fd

## Colors that go with #fd63a1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd63a1: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd63a1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #fd63a1 in 4 real palettes, including Raycast's brand system and Airbnb's brand system, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #fd63a1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Lido and Meadow put Mustard Yellow beside #fd63a1, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fd63a1: two real palettes: Terminal and Roblox's brand system, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd63a1: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd63a1 in two real palettes: Sentry's brand system and Mercury's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e7045f (4.58:1); AA: background → #303030 (4.7:1); AAA: text → #b00348 (7.11:1); AAA: background → #0a0a0a (7.05:1)
- On black (#000000): 7.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd63a1-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd63a1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.