# #fd623f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd623f`
- RGB: rgb(253, 98, 63)
- HSL: hsl(11, 98%, 62%)
- OKLCH: oklch(0.691 0.196 34.2)
- Relative luminance: 0.2998
- Nearest named color: tomato (#ff6347, Δ 0.825) — https://brandsweets.com/colors/tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd623f

## Tints & shades

- Tints (toward white): #fd7253, #fd7f62, #fe8f77, #fe9c86, #feac9a, #febdae, #fec9bd, #ffdad2, #ffe6e1, #fff7f5
- Shades (toward black): #fd4921, #fc3003, #e32c02, #c52602, #a72002, #881a01, #6a1401, #510f01, #320a01, #140400

## Harmonies

- Complementary: #3fdafd
- Analogous: #fd3f7b, #fdc13f
- Triadic: #3ffd62, #623ffd
- Split-complementary: #3ffdc1, #3f7bfd
- Tetradic: #7bfd3f, #3fdafd, #c13ffd

## Colors that go with #fd623f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd623f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd623f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd623f in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #fd623f, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fd623f: 4 real palettes, including Alpine and Diner, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd623f: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fd623f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fd623f in 8 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e32c02 (4.54:1); AA: background → #2e2e2e (4.52:1); AAA: text → #ac2102 (7.06:1)
- On black (#000000): 7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6644 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd623f-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd623f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.