# #fd5e6e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd5e6e`
- RGB: rgb(253, 94, 110)
- HSL: hsl(354, 98%, 68%)
- OKLCH: oklch(0.693 0.193 17.9)
- Relative luminance: 0.3001
- Nearest named color: Brink Pink (#fb607f, Δ 2.21) — https://brandsweets.com/colors/brink-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd5e6e

## Tints & shades

- Tints (toward white): #fe6d7b, #fe7c89, #fe8b96, #fe9aa4, #fea9b2, #feb8bf, #fec7cd, #ffd7db, #ffe6e8, #fff5f6
- Shades (toward black): #fd3f52, #fd1c32, #f7021b, #d40217, #b60214, #970211, #74010d, #560109, #320106, #140002

## Harmonies

- Complementary: #5dfded
- Analogous: #fd5dbd, #fd9d5d
- Triadic: #6dfd5d, #5d6dfd
- Split-complementary: #5dfd9d, #5dbdfd
- Tetradic: #bdfd5d, #5dfded, #9d5dfd

## Colors that go with #fd5e6e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd5e6e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #fd5e6e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Heineken (https://brandsweets.com/colors/brands/heineken-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd5e6e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd5e6e in 5 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #fd5e6e, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd5e6e: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #fd5e6e in 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd5e6e: 11 real palettes, including Postman's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed021a (4.54:1); AA: background → #2e2e2e (4.53:1); AAA: text → #b10213 (7.27:1); AAA: background → #000000 (7:1)
- On black (#000000): 7:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Airbnb** — primary #ff5a5f (Δ 1.763) — https://brandsweets.com/colors/brands/airbnb
- **Raycast** — primary #ff6363 (Δ 1.996) — https://brandsweets.com/colors/brands/raycast
- **Raycast** — secondary #ff6363 (Δ 1.996) — https://brandsweets.com/colors/brands/raycast

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd5e6e-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd5e6e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.