# #fd5d08

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd5d08`
- RGB: rgb(253, 93, 8)
- HSL: hsl(21, 98%, 51%)
- OKLCH: oklch(0.682 0.209 40.7)
- Relative luminance: 0.2873
- Nearest named color: Basketball (#ee6730, Δ 3.01) — https://brandsweets.com/colors/basketball
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd5d08

## Tints & shades

- Tints (toward white): #fd6e21, #fd7b35, #fd8c4e, #fd9c68, #fead81, #feba95, #fecaae, #fedbc7, #ffe8dc, #fff8f5
- Shades (toward black): #e85302, #d44c02, #bb4302, #a23a02, #8d3201, #742901, #5b2001, #421701, #2d1000, #140700

## Harmonies

- Complementary: #08a7fd
- Analogous: #fd082c, #fdd808
- Triadic: #08fd5d, #5d08fd
- Split-complementary: #08fdd8, #082cfd
- Tetradic: #2cfd08, #08a7fd, #d808fd

## Colors that go with #fd5d08

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fd5d08 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd5d08: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #fd5d08 in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside #fd5d08, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd5d08: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fd5d08: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fd5d08 in 8 real palettes, including Pizza Hut's brand system and Burger King's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #fd5d08: 4 real palettes, including Cursor's brand system and Figma's brand system, as the accent. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cf4a02 (4.53:1); AA: background → #2b2b2b (4.55:1); AAA: text → #973602 (7.38:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6412 (7.01:1)

## Brands using this color

- **Cloudflare** — secondary #ff5e1f (Δ 0.857) — https://brandsweets.com/colors/brands/cloudflare
- **dbt Labs** — primary #fc6304 (Δ 1.082) — https://brandsweets.com/colors/brands/getdbt-com
- **Intercom** — secondary #ff5600 (Δ 1.104) — https://brandsweets.com/colors/brands/intercom-com
- **Soundcloud** — secondary #ff5500 (Δ 1.258) — https://brandsweets.com/colors/brands/soundcloud-com
- **Prepare your taste buds...** — primary #fc5404 (Δ 1.542) — https://brandsweets.com/colors/brands/grubhub-com
- **Strava** — primary #fc5404 (Δ 1.542) — https://brandsweets.com/colors/brands/strava-com
- **Substack** — primary #fc5404 (Δ 1.542) — https://brandsweets.com/colors/brands/substack-com
- **Harley-Davidson** — secondary #fa6600 (Δ 1.683) — https://brandsweets.com/colors/brands/harley-davidson-com
- **FedEx** — secondary #ff6600 (Δ 1.785) — https://brandsweets.com/colors/brands/fedex-com
- **Substack** — accent #ff6719 (Δ 1.837) — https://brandsweets.com/colors/brands/substack-com
- **Grafana Labs** — secondary #ff671d (Δ 1.838) — https://brandsweets.com/colors/brands/grafana-com
- **Fivetran blue** — accent #fe6703 (Δ 1.888) — https://brandsweets.com/colors/brands/fivetran-com

## Curated palettes containing it

- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd5d08-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd5d08" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.