# #fd590d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd590d`
- RGB: rgb(253, 89, 13)
- HSL: hsl(19, 98%, 52%)
- OKLCH: oklch(0.677 0.212 39.3)
- Relative luminance: 0.2806
- Nearest named color: orangered (#ff4500, Δ 2.886) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd590d

## Tints & shades

- Tints (toward white): #fd6a26, #fd783a, #fd8953, #fd9768, #fea881, #feba9a, #fec8ae, #fed9c7, #ffe7dc, #fff8f5
- Shades (toward black): #ed4d02, #d44502, #c03e02, #a73602, #8d2e01, #742601, #5b1d01, #471701, #2d0f00, #140700

## Harmonies

- Complementary: #0db1fd
- Analogous: #fd0d39, #fdd10d
- Triadic: #0dfd59, #590dfd
- Split-complementary: #0dfdd1, #0d39fd
- Tetradic: #39fd0d, #0db1fd, #d10dfd

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d44502 (4.51:1); AA: background → #292929 (4.58:1); AAA: text → #9d3302 (7.22:1)
- On black (#000000): 6.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6621 (7.1:1)

## Brands using this color

- **Intercom** — secondary #ff5600 (Δ 0.518) — https://brandsweets.com/colors/brands/intercom-com
- **Strava** — primary #fc5404 (Δ 0.853) — https://brandsweets.com/colors/brands/strava-com
- **Substack** — primary #fc5404 (Δ 0.853) — https://brandsweets.com/colors/brands/substack-com
- **Cloudflare** — secondary #ff5e1f (Δ 1.057) — https://brandsweets.com/colors/brands/cloudflare
- **Readymag** — accent #ff5000 (Δ 1.333) — https://brandsweets.com/colors/brands/readymag-com
- **PlanetScale** — primary #f35815 (Δ 1.93) — https://brandsweets.com/colors/brands/planetscale-com
- **PlanetScale** — secondary #f35815 (Δ 1.93) — https://brandsweets.com/colors/brands/planetscale-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd590d-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd590d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.