# #fd4979

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd4979`
- RGB: rgb(253, 73, 121)
- HSL: hsl(344, 98%, 64%)
- OKLCH: oklch(0.674 0.216 9.5)
- Relative luminance: 0.2703
- Nearest named color: Diva Pink (#fa427e, Δ 1.645) — https://brandsweets.com/colors/diva-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd4979

## Tints & shades

- Tints (toward white): #fd5884, #fe6d93, #fe7c9e, #fe90ad, #fe9fb8, #feaec4, #fec2d2, #ffd2de, #ffe6ec, #fff5f8
- Shades (toward black): #fd2b63, #fd0d4d, #e80240, #ca0237, #ac022f, #8d0127, #6f011e, #510116, #32010e, #140006

## Harmonies

- Complementary: #49fdcd
- Analogous: #fd49d3, #fd7349
- Triadic: #79fd49, #4979fd
- Split-complementary: #49fd73, #49d3fd
- Tetradic: #d3fd49, #49fdcd, #7349fd

## Colors that go with #fd4979

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd4979: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #fd4979: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd4979 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd4979 in 5 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Doordash's brand system put Blue beside #fd4979, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd4979: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #fd4979 in 7 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd4979: 12 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e80240 (4.65:1); AA: background → #262626 (4.62:1); AAA: text → #b10230 (7.19:1)
- On black (#000000): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd5d88 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd4979-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd4979" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.