# #fd178e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd178e`
- RGB: rgb(253, 23, 142)
- HSL: hsl(329, 98%, 54%)
- OKLCH: oklch(0.651 0.257 358.2)
- Relative luminance: 0.2345
- Nearest named color: deeppink (#ff1493, Δ 0.829) — https://brandsweets.com/colors/deeppink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd178e

## Tints & shades

- Tints (toward white): #fd2b97, #fd44a4, #fd58ae, #fe72ba, #fe86c4, #fe9ace, #feb3da, #fec7e4, #ffe1f0, #fff5fa
- Shades (toward black): #f70281, #de0274, #c50267, #ac025a, #92014c, #79013f, #600132, #470125, #2d0018, #14000b

## Harmonies

- Complementary: #17fd86
- Analogous: #f917fd, #fd171b
- Triadic: #8efd17, #178efd
- Split-complementary: #1bfd17, #17fdf9
- Tetradic: #fdf917, #17fd86, #171bfd

## Colors that go with #fd178e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #fd178e in 4 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #fd178e in 4 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #fd178e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #fd178e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd178e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Airbnb's brand system put Tomato beside #fd178e, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #fd178e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Fuchsia** #ff00ff [harmony, pool: analogous] — Fuchsia is #fd178e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/fuchsia

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.69:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e30276 (4.63:1); AA: background → #1c1c1c (4.62:1); AAA: text → #ac025a (7.22:1)
- On black (#000000): 5.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd53ab (7:1)

## Brands using this color

- **T-Mobile** — secondary #f6288f (Δ 1.44) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd178e-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd178e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.