# #fd1732

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd1732`
- RGB: rgb(253, 23, 50)
- HSL: hsl(353, 98%, 54%)
- OKLCH: oklch(0.632 0.248 24.6)
- Relative luminance: 0.2173
- Nearest named color: red (#ff0000, Δ 2.283) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd1732

## Tints & shades

- Tints (toward white): #fd2b43, #fd445a, #fd586c, #fe7282, #fe8694, #fe9aa6, #feb3bc, #fec7ce, #ffe1e4, #fff5f6
- Shades (toward black): #f7021f, #de021c, #c50219, #ac0216, #920112, #79010f, #60010c, #470109, #2d0006, #140003

## Harmonies

- Complementary: #17fde2
- Analogous: #fd17a5, #fd6f17
- Triadic: #32fd17, #1732fd
- Split-complementary: #17fd6f, #17a5fd
- Tetradic: #a5fd17, #17fde2, #6f17fd

## Colors that go with #fd1732

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd1732: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fd1732 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #fd1732: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fd1732 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fd1732 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #fd1732, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd1732: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd1732: 16 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ed021e (4.54:1); AA: background → #171717 (4.56:1); AAA: text → #b10216 (7.27:1)
- On black (#000000): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6275 (7.18:1)

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — accent #ff0037 (Δ 0.995) — https://brandsweets.com/colors/brands/phantom-com
- **Nike** — secondary #ff0015 (Δ 1.711) — https://brandsweets.com/colors/brands/nike-com
- **Wise** — primary #f4243b (Δ 1.772) — https://brandsweets.com/colors/brands/wise-com
- **ElevenLabs** — primary #f41a2f (Δ 1.779) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.779) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd1732-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd1732" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.