# #fd12ed

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd12ed`
- RGB: rgb(253, 18, 237)
- HSL: hsl(304, 98%, 53%)
- OKLCH: oklch(0.691 0.307 331.9)
- Relative luminance: 0.2743
- Nearest named color: Barbara (#ff0ff3, Δ 0.929) — https://brandsweets.com/colors/barbara
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd12ed

## Tints & shades

- Tints (toward white): #fd2bef, #fd3ff0, #fd58f2, #fe6df4, #fe86f6, #fe9af7, #feb3f9, #fec7fb, #ffe1fd, #fff5fe
- Shades (toward black): #f202e2, #d902cb, #c002b3, #a7029c, #920189, #790171, #60015a, #470142, #2d002a, #140013

## Harmonies

- Complementary: #12fd21
- Analogous: #9712fd, #fd1277
- Triadic: #edfd12, #12edfd
- Split-complementary: #77fd12, #12fd97
- Tetradic: #fd9712, #12fd21, #1277fd

## Colors that go with #fd12ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #fd12ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #fd12ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #fd12ed: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #fd12ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #fd12ed in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fd12ed: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #fd12ed in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Spring Green** #00ff7f [pool] — Form Builder with AI Automation's brand system puts Spring Green beside #fd12ed, as the accent. Seen in: Form Builder with AI Automation (https://brandsweets.com/colors/brands/typeform-com). — https://brandsweets.com/colors/springgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d402c6 (4.54:1); AA: background → #262626 (4.67:1); AAA: text → #a20297 (7.02:1)
- On black (#000000): 6.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd3af0 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd12ed-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd12ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.