# #fd12a3

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd12a3`
- RGB: rgb(253, 18, 163)
- HSL: hsl(323, 98%, 53%)
- OKLCH: oklch(0.657 0.267 351.6)
- Relative luminance: 0.2396
- Nearest named color: Big Bang Pink (#ff0099, Δ 1.512) — https://brandsweets.com/colors/big-bang-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd12a3

## Tints & shades

- Tints (toward white): #fd2bac, #fd3fb4, #fd58be, #fe6dc6, #fe86d0, #fe9ad8, #feb3e1, #fec7e9, #ffe1f3, #fff5fb
- Shades (toward black): #f20296, #d90287, #c00277, #a70267, #92015b, #79014b, #60013c, #47012c, #2d001c, #14000d

## Harmonies

- Complementary: #12fd6c
- Analogous: #e112fd, #fd122d
- Triadic: #a3fd12, #12a3fd
- Split-complementary: #2dfd12, #12fde1
- Tetradic: #fde112, #12fd6c, #122dfd

## Colors that go with #fd12a3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #fd12a3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #fd12a3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #fd12a3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #fd12a3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #fd12a3: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #fd12a3, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Olive Drab** #6b8e23 [harmony: triadic] — Olive Drab completes a triad with #fd12a3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olivedrab
- **Cornflower Blue** #6495ed [harmony: triadic] — Cornflower Blue completes a triad with #fd12a3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e3028d (4.51:1); AA: background → #1f1f1f (4.55:1); AAA: text → #ac026b (7.06:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd53bc (7.14:1)

## Brands using this color

- **Maybelline** — secondary #ff009a (Δ 1.372) — https://brandsweets.com/colors/brands/maybelline-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd12a3-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd12a3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.