# #fc9979

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fc9979`
- RGB: rgb(252, 153, 121)
- HSL: hsl(15, 96%, 73%)
- OKLCH: oklch(0.778 0.127 38.7)
- Relative luminance: 0.4486
- Nearest named color: Candy (#ff9b87, Δ 1.759) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fc9979

## Tints & shades

- Tints (toward white): #fda487, #fdac91, #fdb7a0, #fdbfaa, #fecab9, #fed2c3, #feddd2, #fee5dc, #fff0eb, #fff7f5
- Shades (toward black): #fc7f55, #fb6432, #fa4a0f, #e13c05, #c33404, #a02a03, #7d2103, #5a1802, #370f01, #140500

## Harmonies

- Complementary: #78dbfc
- Analogous: #fc7899, #fcdb78
- Triadic: #78fc99, #9978fc
- Split-complementary: #78fcdb, #7899fc
- Tetradic: #99fc78, #78dbfc, #db78fc

## Colors that go with #fc9979

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fc9979: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fc9979 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fc9979: 5 real palettes, including Paper & Pine and Open House, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Bramble put Champagne beside #fc9979, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #fc9979: 4 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #fc9979 in 6 real palettes, including Retro Pop and Casper Sleep's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fc9979: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Amazon's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fc9979: 5 real palettes, including Playground and Spline's brand system, as the supporting colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), PostHog (https://brandsweets.com/colors/brands/posthog-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dc3a04 (4.52:1); AA: background → #454545 (4.55:1); AAA: text → #a52c03 (7.09:1); AAA: background → #262626 (7.19:1)
- On black (#000000): 9.97:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Tide Pool** (ocean, cool, light, clean) — #1b998b, #2d3047, #ff9b71, #f4fbf9, #1e2333 — Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature. — tool: https://brandsweets.com/palettes/new/1b998b-2d3047-ff9b71-f4fbf9-1e2333 — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fc9979-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fc9979" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.