# #fc97b2

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fc97b2`
- RGB: rgb(252, 151, 178)
- HSL: hsl(344, 94%, 79%)
- OKLCH: oklch(0.788 0.124 3.1)
- Relative luminance: 0.4604
- Nearest named color: Ballet Slippers (#fca2ad, Δ 2.943) — https://brandsweets.com/colors/ballet-slippers
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fc97b2

## Tints & shades

- Tints (toward white): #fca1b9, #fcabc1, #fdb5c8, #fdbfcf, #fdc9d7, #fdceda, #fed7e2, #fee1e9, #feebf0, #fff5f8
- Shades (toward black): #fb7498, #f94d7b, #f82a61, #f20746, #d0063c, #a80531, #860427, #5e031b, #3b0211, #140106

## Harmonies

- Complementary: #97fce1
- Analogous: #fc97e4, #fcaf97
- Triadic: #b2fc97, #97b2fc
- Split-complementary: #97fcaf, #97e4fc
- Tetradic: #e4fc97, #97fce1, #af97fc

## Colors that go with #fc97b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fc97b2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #fc97b2 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Railway's brand system and Casper Sleep's brand system put Midnight Blue beside #fc97b2, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #fc97b2 in 12 real palettes, including Meadow and Macaron, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Dark Turquoise** #00ced1 [harmony: complementary] — Dark Turquoise sits directly opposite #fc97b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkturquoise
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #fc97b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #fc97b2: 3 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #fc97b2: 3 real palettes, including Garden Wedding and Polaroid, as the lead colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e90743 (4.59:1); AA: background → #474747 (4.52:1); AAA: text → #b20634 (7.07:1); AAA: background → #292929 (7.07:1)
- On black (#000000): 10.21:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mercury** — accent #fc92b4 (Δ 1.292) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fc97b2-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fc97b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.