# #fc97ae

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fc97ae`
- RGB: rgb(252, 151, 174)
- HSL: hsl(346, 94%, 79%)
- OKLCH: oklch(0.787 0.123 5.6)
- Relative luminance: 0.4588
- Nearest named color: Ballet Slippers (#fca2ad, Δ 2.68) — https://brandsweets.com/colors/ballet-slippers
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fc97ae

## Tints & shades

- Tints (toward white): #fca1b6, #fcabbe, #fdb5c6, #fdbfcd, #fdc9d5, #fdced9, #fed7e0, #fee1e8, #feebf0, #fff5f7
- Shades (toward black): #fb7494, #f94d75, #f82a5a, #f2073e, #d00635, #a8052b, #860422, #5e0318, #3b020f, #140105

## Harmonies

- Complementary: #97fce4
- Analogous: #fc97e1, #fcb297
- Triadic: #affc97, #97affc
- Split-complementary: #97fcb2, #97e1fc
- Tetradic: #e1fc97, #97fce4, #b297fc

## Colors that go with #fc97ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fc97ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #fc97ae in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #fc97ae, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #fc97ae: 4 real palettes, including Garden Wedding and Polaroid, as the lead colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #fc97ae in 14 real palettes, including Meadow and Macaron, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Dark Turquoise** #00ced1 [harmony: complementary] — Dark Turquoise sits directly opposite #fc97ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkturquoise
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #fc97ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Eggplant** #614051 [pool] — Eggplant shows up next to #fc97ae in 3 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e9073c (4.6:1); AA: background → #474747 (4.5:1); AAA: text → #b2062e (7.1:1); AAA: background → #292929 (7.05:1)
- On black (#000000): 10.18:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mercury** — accent #fc92b4 (Δ 1.664) — https://brandsweets.com/colors/brands/mercury-com

## Curated palettes containing it

- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fc97ae-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fc97ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.