# #fc78ad

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fc78ad`
- RGB: rgb(252, 120, 173)
- HSL: hsl(336, 96%, 73%)
- OKLCH: oklch(0.741 0.169 356.8)
- Relative luminance: 0.3715
- Nearest named color: Dream Setting (#ff77bb, Δ 2.154) — https://brandsweets.com/colors/dream-setting
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fc78ad

## Tints & shades

- Tints (toward white): #fd87b6, #fd91bc, #fda0c5, #fdaacb, #feb9d4, #fec3db, #fed2e4, #fedcea, #ffebf3, #fff5f9
- Shades (toward black): #fc5598, #fb3282, #fa0f6d, #e1055d, #c30450, #a00342, #7d0334, #5a0225, #370117, #140008

## Harmonies

- Complementary: #78fcc7
- Analogous: #fc78ef, #fc8578
- Triadic: #adfc78, #78adfc
- Split-complementary: #78fc85, #78effc
- Tetradic: #effc78, #78fcc7, #8578fc

## Colors that go with #fc78ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fc78ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #fc78ad in 11 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Raycast (https://brandsweets.com/colors/brands/raycast), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #fc78ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Turquoise** #00ced1 [harmony, pool: split] — Dark Turquoise is a split-complement of #fc78ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #fc78ad, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #fc78ad, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #fc78ad: 3 real palettes, including Polaroid and Chalkboard, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #fc78ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e6055f (4.61:1); AA: background → #383838 (4.71:1); AAA: text → #af0448 (7.16:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.43:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fc78ad-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fc78ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.