# #fbf728

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fbf728`
- RGB: rgb(251, 247, 40)
- HSL: hsl(59, 96%, 57%)
- OKLCH: oklch(0.949 0.198 108.4)
- Relative luminance: 0.8718
- Nearest named color: Banana Bandanna (#f8f739, Δ 0.671) — https://brandsweets.com/colors/banana-bandanna
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fbf728

## Tints & shades

- Tints (toward white): #fbf83c, #fbf950, #fcf964, #fcfa78, #fdfb91, #fdfca5, #fefcb9, #fefdcd, #fefee1, #fffff5
- Shades (toward black): #faf60f, #e6e205, #cdca04, #b4b104, #9b9803, #7d7b03, #646202, #4b4a02, #2d2c01, #141400

## Harmonies

- Complementary: #282cfb
- Analogous: #fb8e28, #95fb28
- Triadic: #28fbf7, #f728fb
- Split-complementary: #2895fb, #8e28fb
- Tetradic: #28fb8e, #282cfb, #fb2895

## Colors that go with #fbf728

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #fbf728 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Snapchat's brand system and Robinhood's brand system put Blue beside #fbf728, as the supporting colour. Seen in: Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fbf728: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #fbf728 in 7 real palettes, including Ferrari's brand system and Lay's's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fbf728: 4 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #fbf728 in 7 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #fbf728, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #fbf728: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787602 (4.78:1); AA: background → #6b6b6b (4.68:1); AAA: text → #5a5802 (7.42:1); AAA: background → #4f4f4f (7.19:1)
- On black (#000000): 18.44:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Dollar General** — secondary #fff200 (Δ 1.241) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Ferrari** — secondary #fff200 (Δ 1.241) — https://brandsweets.com/colors/brands/ferrari-com
- **Snapchat** — primary #fffc00 (Δ 1.665) — https://brandsweets.com/colors/brands/snapchat-com
- **Snapchat** — accent #fffc00 (Δ 1.665) — https://brandsweets.com/colors/brands/snapchat-com
- **Heineken** — secondary #fff000 (Δ 1.667) — https://brandsweets.com/colors/brands/heineken-com
- **Gumroad** — secondary #f1f333 (Δ 1.806) — https://brandsweets.com/colors/brands/gumroad-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fbf728-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fbf728" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.