# #fad12e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fad12e`
- RGB: rgb(250, 209, 46)
- HSL: hsl(48, 95%, 58%)
- OKLCH: oklch(0.871 0.168 93.4)
- Relative luminance: 0.6612
- Nearest named color: Anna Banana (#f5d547, Δ 1.395) — https://brandsweets.com/colors/anna-banana
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fad12e

## Tints & shades

- Tints (toward white): #fad542, #fbda56, #fbde6a, #fce27e, #fce792, #fdeba5, #fdf0b9, #fef4cd, #fef8e1, #fffdf5
- Shades (toward black): #f9cb15, #eabc06, #d1a805, #b39005, #9a7c04, #816803, #635003, #4b3c02, #2d2401, #141001

## Harmonies

- Complementary: #2e57fa
- Analogous: #fa6b2e, #bdfa2e
- Triadic: #2efad1, #d12efa
- Split-complementary: #2ebdfa, #6b2efa
- Tetradic: #2efa6b, #2e57fa, #fa2ebd

## Colors that go with #fad12e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fad12e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #fad12e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fad12e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fad12e in 8 real palettes, including Tabloid and Lay's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fad12e: 9 real palettes, including LEGO's brand system and McDonald's's brand system, as the accent. Seen in: LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fad12e: 6 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including FIFA's brand system and Southwest Airlines's brand system put Midnight Blue beside #fad12e, as the lead colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #fad12e in 4 real palettes, including Google's brand system and Streetwear, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Streetwear (https://brandsweets.com/palettes/bold#streetwear), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b7004 (4.75:1); AA: background → #5c5c5c (4.53:1); AAA: text → #685403 (7.35:1); AAA: background → #404040 (7.02:1)
- On black (#000000): 14.22:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Binance** — primary #fcd535 (Δ 1.042) — https://brandsweets.com/colors/brands/binance-com
- **Prime Video** — primary #ffd62c (Δ 1.523) — https://brandsweets.com/colors/brands/primevideo-com
- **Paddle** — accent #ffd400 (Δ 1.573) — https://brandsweets.com/colors/brands/paddle-com
- **LEGO** — secondary #ffd502 (Δ 1.741) — https://brandsweets.com/colors/brands/lego-com
- **NBA** — primary #fbcd44 (Δ 1.773) — https://brandsweets.com/colors/brands/nba-com
- **Lay's** — primary #fcd609 (Δ 1.79) — https://brandsweets.com/colors/brands/lays-com
- **Wells Fargo** — secondary #ffcd41 (Δ 1.821) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Gumroad** — accent #ffc900 (Δ 1.934) — https://brandsweets.com/colors/brands/gumroad-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — secondary #ffd600 (Δ 1.956) — https://brandsweets.com/colors/brands/phantom-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon
- **Citrus Grove** (summer, warm, vivid, friendly) — #f28c28, #8bc34a, #ffd23f, #fffcf2, #2c2410 — Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal. — tool: https://brandsweets.com/palettes/new/f28c28-8bc34a-ffd23f-fffcf2-2c2410 — collection: https://brandsweets.com/palettes/summer
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset
- **Garnet** (jewel-tones, warm, dark, bold) — #9b1c31, #c2410c, #facc15, #1a0b0f, #fbeaea — Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself. — tool: https://brandsweets.com/palettes/new/9b1c31-c2410c-facc15-1a0b0f-fbeaea — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fad12e-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fad12e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.