# #f98985

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f98985`
- RGB: rgb(249, 137, 133)
- HSL: hsl(2, 91%, 75%)
- OKLCH: oklch(0.751 0.137 23)
- Relative luminance: 0.3972
- Nearest named color: salmon (#fa8072, Δ 2.524) — https://brandsweets.com/colors/salmon
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f98985

## Tints & shades

- Tints (toward white): #fa938f, #faa19e, #fbaaa7, #fbb4b1, #fcc2c0, #fccbc9, #fdd5d3, #fddedd, #feecec, #fff6f5
- Shades (toward black): #f86863, #f64741, #f4261f, #e5120b, #c30f09, #9c0c07, #7a0a06, #580704, #360403, #130201

## Harmonies

- Complementary: #85f5f9
- Analogous: #f985bb, #f9c385
- Triadic: #85f989, #8985f9
- Split-complementary: #85f9c3, #85bbf9
- Tetradic: #bbf985, #85f5f9, #c385f9

## Colors that go with #f98985

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f98985: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #f98985 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #f98985 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #f98985 in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f98985 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #f98985, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #f98985 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f98985: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea120b (4.58:1); AA: background → #3d3d3d (4.63:1); AAA: text → #af0e08 (7.27:1); AAA: background → #1f1f1f (7.02:1)
- On black (#000000): 8.94:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f98985-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f98985" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.