# #f980c7

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f980c7`
- RGB: rgb(249, 128, 199)
- HSL: hsl(325, 91%, 74%)
- OKLCH: oklch(0.757 0.168 345.6)
- Relative luminance: 0.397
- Nearest named color: Bubblegum Beam (#f887c7, Δ 1.511) — https://brandsweets.com/colors/bubblegum-beam
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f980c7

## Tints & shades

- Tints (toward white): #f98acb, #fa99d2, #fba2d6, #fbb1dc, #fcbbe1, #fcc5e5, #fdd3ec, #fdddf0, #feecf6, #fff5fb
- Shades (toward black): #f75eb8, #f63ca8, #f41a99, #e00b87, #be0973, #9c075e, #7a0649, #580435, #360320, #13010c

## Harmonies

- Complementary: #80f9b3
- Analogous: #ef80f9, #f9808a
- Triadic: #c7f980, #80c7f9
- Split-complementary: #8af980, #80f9ef
- Tetradic: #f9ef80, #80f9b3, #808af9

## Colors that go with #f980c7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #f980c7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f980c7: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f980c7 in 4 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #f980c7 in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #f980c7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f980c7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f980c7 in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f980c7: two real palettes: Cobalt Pop and Oreo's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e00b87 (4.6:1); AA: background → #3d3d3d (4.62:1); AAA: text → #aa0867 (7.14:1); AAA: background → #1f1f1f (7.02:1)
- On black (#000000): 8.94:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f980c7-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f980c7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.