# #f97cfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f97cfd`
- RGB: rgb(249, 124, 253)
- HSL: hsl(298, 97%, 74%)
- OKLCH: oklch(0.774 0.215 326.2)
- Relative luminance: 0.4165
- Nearest named color: Atomic Pink (#fb7efd, Δ 0.572) — https://brandsweets.com/colors/atomic-pink
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/f97cfd

## Tints & shades

- Tints (toward white): #f986fd, #fa96fd, #faa0fe, #fbaffe, #fcb9fe, #fcc3fe, #fdd2fe, #fddcfe, #feebff, #fff5ff
- Shades (toward black): #f759fc, #f536fc, #f413fb, #df04e7, #bd03c4, #9b02a1, #79027e, #57015a, #350137, #130014

## Harmonies

- Complementary: #81fd7c
- Analogous: #b87cfd, #fd7cc1
- Triadic: #fdf97c, #7cfdf9
- Split-complementary: #c1fd7c, #7cfdb8
- Tetradic: #fdb87c, #81fd7c, #7cc1fd

## Colors that go with #f97cfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #f97cfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #f97cfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #f97cfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f97cfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #f97cfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Dark Turquoise** #00ced1 [harmony: triadic] — Dark Turquoise completes a triad with #f97cfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #f97cfd in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f97cfd: Terminal, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc03d3 (4.64:1); AA: background → #404040 (4.61:1); AAA: text → #9b02a1 (7.2:1); AAA: background → #212121 (7.15:1)
- On black (#000000): 9.33:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f97cfd-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f97cfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.