# #f96cda

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f96cda`
- RGB: rgb(249, 108, 218)
- HSL: hsl(313, 92%, 70%)
- OKLCH: oklch(0.738 0.211 336.9)
- Relative luminance: 0.3593
- Nearest named color: Illicit Pink (#ff5ccd, Δ 3.014) — https://brandsweets.com/colors/illicit-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f96cda

## Tints & shades

- Tints (toward white): #f97bde, #fa89e2, #fb93e4, #fba2e8, #fcb1eb, #fcbfef, #fdcef3, #fdd8f5, #fee7f9, #fff5fd
- Shades (toward black): #f74ad2, #f62ccb, #f50ac2, #d709ab, #b50890, #930674, #76055d, #530342, #36022b, #140110

## Harmonies

- Complementary: #6cf98b
- Analogous: #d16cf9, #f96c94
- Triadic: #daf96c, #6cdaf9
- Split-complementary: #94f96c, #6cf9d1
- Tetradic: #f9d16c, #6cf98b, #6c94f9

## Colors that go with #f96cda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #f96cda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f96cda: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #f96cda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f96cda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #f96cda in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f96cda in two real palettes: Meadow and Loom's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #f96cda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Deep Sky Blue** #00bfff [harmony: triadic] — Deep Sky Blue completes a triad with #f96cda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d709ab (4.65:1); AA: background → #383838 (4.57:1); AAA: text → #a60784 (7.04:1); AAA: background → #141414 (7.18:1)
- On black (#000000): 8.19:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f96cda-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f96cda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.