# #f96c99

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f96c99`
- RGB: rgb(249, 108, 153)
- HSL: hsl(341, 92%, 70%)
- OKLCH: oklch(0.715 0.177 2.7)
- Relative luminance: 0.3316
- Nearest named color: Blush Hour (#ff6f91, Δ 1.915) — https://brandsweets.com/colors/blush-hour
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f96c99

## Tints & shades

- Tints (toward white): #f97ba3, #fa89ad, #fb93b4, #fba2be, #fcb1c8, #fcbfd3, #fdcedd, #fdd8e4, #fee7ee, #fff5f8
- Shades (toward black): #f74a81, #f62c6c, #f50a54, #d7094a, #b5083f, #930633, #760529, #53031d, #360213, #140107

## Harmonies

- Complementary: #6cf9cc
- Analogous: #f96cdf, #f9866c
- Triadic: #99f96c, #6c99f9
- Split-complementary: #6cf986, #6cdff9
- Tetradic: #dff96c, #6cf9cc, #866cf9

## Colors that go with #f96c99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f96c99: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f96c99 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Meadow put Mustard Yellow beside #f96c99, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Taupe** #483c32 [pool] — Taupe is paired with #f96c99 in 9 real palettes, including Raycast's brand system and Meadow, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Meadow (https://brandsweets.com/palettes/light#meadow), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #f96c99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f96c99: 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Monzo's brand system put Midnight Blue beside #f96c99, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/midnightblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f96c99: 3 real palettes, including Resort and Polaroid, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e60a4f (4.65:1); AA: background → #333333 (4.59:1); AAA: text → #b0073d (7.13:1); AAA: background → #0d0d0d (7.06:1)
- On black (#000000): 7.63:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f96c99-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f96c99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.