# #f9681f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f9681f`
- RGB: rgb(249, 104, 31)
- HSL: hsl(20, 95%, 55%)
- OKLCH: oklch(0.69 0.194 42.6)
- Relative luminance: 0.3014
- Nearest named color: Apocalyptic Orange (#f4711e, Δ 1.88) — https://brandsweets.com/colors/apocalyptic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f9681f

## Tints & shades

- Tints (toward white): #fa7533, #fa864c, #fb9460, #fba174, #fcb28d, #fdbfa1, #fdcdb4, #fedac8, #feebe1, #fff8f5
- Shades (toward black): #f95706, #e04e06, #c74605, #ae3d04, #953404, #772a03, #5e2102, #461802, #2d1001, #140701

## Harmonies

- Complementary: #1fb1f9
- Analogous: #f91f44, #f9d51f
- Triadic: #1ff968, #681ff9
- Split-complementary: #1ff9d5, #1f44f9
- Tetradic: #44f91f, #1fb1f9, #d51ff9

## Colors that go with #f9681f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f9681f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f9681f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f9681f in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f9681f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f9681f in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f9681f: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f9681f: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f9681f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d14905 (4.5:1); AA: background → #2e2e2e (4.54:1); AAA: text → #9a3604 (7.23:1); AAA: background → #000000 (7.03:1)
- On black (#000000): 7.03:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Harley-Davidson** — secondary #fa6600 (Δ 0.833) — https://brandsweets.com/colors/brands/harley-davidson-com
- **dbt Labs** — primary #fc6304 (Δ 1.019) — https://brandsweets.com/colors/brands/getdbt-com
- **Substack** — accent #ff6719 (Δ 1.072) — https://brandsweets.com/colors/brands/substack-com
- **Grafana Labs** — secondary #ff671d (Δ 1.075) — https://brandsweets.com/colors/brands/grafana-com
- **Fivetran blue** — accent #fe6703 (Δ 1.105) — https://brandsweets.com/colors/brands/fivetran-com
- **GitLab** — primary #fc6d26 (Δ 1.179) — https://brandsweets.com/colors/brands/gitlab
- **FedEx** — secondary #ff6600 (Δ 1.242) — https://brandsweets.com/colors/brands/fedex-com
- **Abstract** — secondary #ff6900 (Δ 1.413) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 1.413) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 1.413) — https://brandsweets.com/colors/brands/mi-com
- **Postman** — primary #fc6c34 (Δ 1.459) — https://brandsweets.com/colors/brands/postman-com
- **Hermès** — primary #f37021 (Δ 1.732) — https://brandsweets.com/colors/brands/hermes-com
- **Etsy** — primary #f1641e (Δ 1.794) — https://brandsweets.com/colors/brands/etsy-com
- **Cloudflare** — secondary #ff5e1f (Δ 1.946) — https://brandsweets.com/colors/brands/cloudflare
- **Replit** — primary #f26207 (Δ 1.956) — https://brandsweets.com/colors/brands/replit

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f9681f-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f9681f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.