# #f96801

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f96801`
- RGB: rgb(249, 104, 1)
- HSL: hsl(25, 99%, 49%)
- OKLCH: oklch(0.689 0.197 44.9)
- Relative luminance: 0.3004
- Nearest named color: Apocalyptic Orange (#f4711e, Δ 1.722) — https://brandsweets.com/colors/apocalyptic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f96801

## Tints & shades

- Tints (toward white): #fe7616, #fe852f, #fe9448, #fea362, #feb27b, #febe8f, #ffcca9, #ffdbc2, #ffeadb, #fff9f5
- Shades (toward black): #e46001, #cb5501, #b74d01, #9d4201, #893901, #702f01, #5b2600, #421c00, #2e1300, #140900

## Harmonies

- Complementary: #0192f9
- Analogous: #f90116, #f9e401
- Triadic: #01f968, #6801f9
- Split-complementary: #01f9e4, #0116f9
- Tetradic: #16f901, #0192f9, #e401f9

## Colors that go with #f96801

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f96801: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f96801 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f96801 in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Sketch's brand system put Blue beside #f96801, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f96801 in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f96801: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f96801: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f96801: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c65301 (4.53:1); AA: background → #2e2e2e (4.53:1); AAA: text → #933e01 (7.17:1); AAA: background → #000000 (7.01:1)
- On black (#000000): 7.01:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Harley-Davidson** — secondary #fa6600 (Δ 0.382) — https://brandsweets.com/colors/brands/harley-davidson-com
- **Fivetran blue** — accent #fe6703 (Δ 0.918) — https://brandsweets.com/colors/brands/fivetran-com
- **dbt Labs** — primary #fc6304 (Δ 1.017) — https://brandsweets.com/colors/brands/getdbt-com
- **FedEx** — secondary #ff6600 (Δ 1.098) — https://brandsweets.com/colors/brands/fedex-com
- **Abstract** — secondary #ff6900 (Δ 1.159) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 1.159) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 1.159) — https://brandsweets.com/colors/brands/mi-com
- **Substack** — accent #ff6719 (Δ 1.346) — https://brandsweets.com/colors/brands/substack-com
- **Grafana Labs** — secondary #ff671d (Δ 1.45) — https://brandsweets.com/colors/brands/grafana-com
- **GitLab** — primary #fc6d26 (Δ 1.52) — https://brandsweets.com/colors/brands/gitlab
- **Hermès** — primary #f37021 (Δ 1.66) — https://brandsweets.com/colors/brands/hermes-com
- **Replit** — primary #f26207 (Δ 1.904) — https://brandsweets.com/colors/brands/replit

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f96801-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f96801" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.