# #f96306

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f96306`
- RGB: rgb(249, 99, 6)
- HSL: hsl(23, 95%, 50%)
- OKLCH: oklch(0.683 0.2 43)
- Relative luminance: 0.2908
- Nearest named color: Basketball (#ee6730, Δ 2.384) — https://brandsweets.com/colors/basketball
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f96306

## Tints & shades

- Tints (toward white): #f9731f, #fa8238, #fa8f4c, #fb9e65, #fcae7e, #fcbe97, #fdcdaf, #fddac3, #fee9dc, #fff9f5
- Shades (toward black): #e05906, #cc5105, #b34705, #9f4004, #863603, #6d2c03, #5a2402, #411a02, #2d1201, #140801

## Harmonies

- Complementary: #069cf9
- Analogous: #f90623, #f9dc06
- Triadic: #06f963, #6306f9
- Split-complementary: #06f9dc, #0623f9
- Tetradic: #23f906, #069cf9, #dc06f9

## Colors that go with #f96306

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f96306 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f96306: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #f96306 in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Sketch's brand system put Blue beside #f96306, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f96306 in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f96306: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f96306: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f96306 in 6 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c74f05 (4.62:1); AA: background → #2b2b2b (4.6:1); AAA: text → #953c04 (7.18:1)
- On black (#000000): 6.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f96910 (7.06:1)

## Brands using this color

- **dbt Labs** — primary #fc6304 (Δ 0.555) — https://brandsweets.com/colors/brands/getdbt-com
- **Harley-Davidson** — secondary #fa6600 (Δ 0.666) — https://brandsweets.com/colors/brands/harley-davidson-com
- **Fivetran blue** — accent #fe6703 (Δ 1.306) — https://brandsweets.com/colors/brands/fivetran-com
- **FedEx** — secondary #ff6600 (Δ 1.349) — https://brandsweets.com/colors/brands/fedex-com
- **Replit** — primary #f26207 (Δ 1.353) — https://brandsweets.com/colors/brands/replit
- **Substack** — accent #ff6719 (Δ 1.507) — https://brandsweets.com/colors/brands/substack-com
- **Etsy** — primary #f1641e (Δ 1.532) — https://brandsweets.com/colors/brands/etsy-com
- **Grafana Labs** — secondary #ff671d (Δ 1.559) — https://brandsweets.com/colors/brands/grafana-com
- **Cloudflare** — secondary #ff5e1f (Δ 1.715) — https://brandsweets.com/colors/brands/cloudflare
- **Abstract** — secondary #ff6900 (Δ 1.746) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 1.746) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 1.746) — https://brandsweets.com/colors/brands/mi-com

## Curated palettes containing it

- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f96306-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f96306" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.