# #f953ae

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f953ae`
- RGB: rgb(249, 83, 174)
- HSL: hsl(327, 93%, 65%)
- OKLCH: oklch(0.694 0.218 350.5)
- Relative luminance: 0.2938
- Nearest named color: Eosin Pink (#ff5ec4, Δ 3.511) — https://brandsweets.com/colors/eosin-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f953ae

## Tints & shades

- Tints (toward white): #f962b5, #fa75be, #fb84c5, #fb93cc, #fca6d5, #fcb5dc, #fdc4e3, #fdd3ea, #fee6f3, #fff5fa
- Shades (toward black): #f835a0, #f71892, #e70883, #ca0772, #ac0662, #8a054e, #6c043d, #4f032d, #31021c, #14010b

## Harmonies

- Complementary: #53f99d
- Analogous: #f053f9, #f9535b
- Triadic: #aef953, #53aef9
- Split-complementary: #5bf953, #53f9f0
- Tetradic: #f9f053, #53f99d, #535bf9

## Colors that go with #f953ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f953ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #f953ae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f953ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f953ae in 3 real palettes, including Airbnb's brand system and Meadow, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f953ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #f953ae in two real palettes: The Ordinary's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f953ae: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Mustard Yellow** #ffdb58 [pool] — Two real palettes: Meadow and Lido put Mustard Yellow beside #f953ae, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e20880 (4.58:1); AA: background → #2b2b2b (4.64:1); AAA: text → #ac0662 (7.1:1)
- On black (#000000): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f958b0 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f953ae-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f953ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.