# #f94a2f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f94a2f`
- RGB: rgb(249, 74, 47)
- HSL: hsl(8, 94%, 58%)
- OKLCH: oklch(0.657 0.216 31.7)
- Relative luminance: 0.2524
- Nearest named color: orangered (#ff4500, Δ 2.034) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f94a2f

## Tints & shades

- Tints (toward white): #f95b43, #fa6d57, #fa7e6b, #fb8f7e, #fca092, #fcb1a6, #fdc3ba, #fdd4ce, #fee5e1, #fff6f5
- Shades (toward black): #f83516, #e92507, #d02106, #b21d06, #991905, #811504, #631003, #4a0c02, #2d0701, #140301

## Harmonies

- Complementary: #2fdef9
- Analogous: #f92f79, #f9af2f
- Triadic: #2ff94a, #4a2ff9
- Split-complementary: #2ff9af, #2f79f9
- Tetradic: #79f92f, #2fdef9, #af2ff9

## Colors that go with #f94a2f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f94a2f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f94a2f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f94a2f in 8 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Monzo's brand system and Glossier's brand system put Blue beside #f94a2f, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f94a2f: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f94a2f: 14 real palettes, including Strava's brand system and PlanetScale's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f94a2f: 7 real palettes, including Figma's brand system and Heatwave, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Databricks (https://brandsweets.com/colors/brands/databricks-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f94a2f: 8 real palettes, including Ember and 3M's brand system, as the supporting colour. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e42407 (4.61:1); AA: background → #212121 (4.64:1); AAA: text → #ad1c05 (7.13:1)
- On black (#000000): 6.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fa6852 (7.17:1)

## Brands using this color

- **Tumblr** — accent #ff4930 (Δ 1.128) — https://brandsweets.com/colors/brands/tumblr-com
- **NASA** — secondary #fc3d21 (Δ 1.606) — https://brandsweets.com/colors/brands/nasa-gov
- **NASA** — accent #f64137 (Δ 1.838) — https://brandsweets.com/colors/brands/nasa-gov
- **Reddit** — secondary #fc4301 (Δ 1.873) — https://brandsweets.com/colors/brands/reddit-com
- **Figma** — primary #f24e1e (Δ 1.886) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.886) — https://brandsweets.com/colors/brands/figma
- **Monzo** — secondary #ff4f40 (Δ 1.938) — https://brandsweets.com/colors/brands/monzo-com
- **Glossier** — secondary #f94200 (Δ 1.967) — https://brandsweets.com/colors/brands/glossier-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f94a2f-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f94a2f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.