# #f91f97

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f91f97`
- RGB: rgb(249, 31, 151)
- HSL: hsl(327, 95%, 55%)
- OKLCH: oklch(0.65 0.254 354.9)
- Relative luminance: 0.2335
- Nearest named color: deeppink (#ff1493, Δ 1.267) — https://brandsweets.com/colors/deeppink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f91f97

## Tints & shades

- Tints (toward white): #fa33a0, #fa4cac, #fb60b5, #fb74be, #fc8dca, #fda1d3, #fdb4dc, #fec8e6, #fee1f1, #fff5fa
- Shades (toward black): #f9068c, #e0067e, #c70570, #ae0462, #950454, #770343, #5e0235, #460227, #2d0119, #14010b

## Harmonies

- Complementary: #1ff981
- Analogous: #ee1ff9, #f91f2a
- Triadic: #97f91f, #1f97f9
- Split-complementary: #2af91f, #1ff9ee
- Tetradic: #f9ee1f, #1ff981, #1f2af9

## Colors that go with #f91f97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #f91f97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Airbnb's brand system put Tomato beside #f91f97, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #f91f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #f91f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #f91f97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f91f97 in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Fuchsia** #ff00ff [harmony, pool: analogous] — Fuchsia is #f91f97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/fuchsia
- **Gold** #ffd700 [pool] — Gold shows up next to #f91f97 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.7:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e0067e (4.67:1); AA: background → #1c1c1c (4.6:1); AAA: text → #ae0462 (7.02:1)
- On black (#000000): 5.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fb56b1 (7.07:1)

## Brands using this color

- **Maybelline** — secondary #ff009a (Δ 1.506) — https://brandsweets.com/colors/brands/maybelline-com
- **T-Mobile** — secondary #f6288f (Δ 1.52) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f91f97-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f91f97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.