# #f90dfd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f90dfd`
- RGB: rgb(249, 13, 253)
- HSL: hsl(299, 98%, 52%)
- OKLCH: oklch(0.693 0.317 327.5)
- Relative luminance: 0.2752
- Nearest named color: fuchsia (#ff00ff, Δ 1.13) — https://brandsweets.com/colors/fuchsia
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/f90dfd

## Tints & shades

- Tints (toward white): #f926fd, #fa3afd, #fa53fd, #fb68fd, #fc81fe, #fc9afe, #fdaefe, #fec7fe, #fedcff, #fff5ff
- Shades (toward black): #e902ed, #d102d4, #bd02c0, #a402a7, #8b018d, #720174, #59015b, #460147, #2d002d, #140014

## Harmonies

- Complementary: #11fd0d
- Analogous: #810dfd, #fd0d89
- Triadic: #fdf90d, #0dfdf9
- Split-complementary: #89fd0d, #0dfd81
- Tetradic: #fd810d, #11fd0d, #0d89fd

## Colors that go with #f90dfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #f90dfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #f90dfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #f90dfd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #f90dfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #f90dfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #f90dfd in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #f90dfd in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Hot Pink** #ff69b4 [harmony: analogous] — Hot Pink is #f90dfd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/hotpink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cc02cf (4.69:1); AA: background → #292929 (4.51:1); AAA: text → #9a029d (7.32:1)
- On black (#000000): 6.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fa3afd (7.09:1)

## Brands using this color

- **Snyk** — accent #ff00ff (Δ 1.13) — https://brandsweets.com/colors/brands/snyk-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f90dfd-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f90dfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.