# #f90b2f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f90b2f`
- RGB: rgb(249, 11, 47)
- HSL: hsl(351, 95%, 51%)
- OKLCH: oklch(0.621 0.248 24.5)
- Relative luminance: 0.2058
- Nearest named color: Assassin’s Red (#f60206, Δ 2.175) — https://brandsweets.com/colors/assassins-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f90b2f

## Tints & shades

- Tints (toward white): #f92444, #fa3855, #fb516a, #fb6a80, #fc8395, #fc97a6, #fdafbb, #fec8d0, #fedce1, #fff5f7
- Shades (toward black): #e50627, #d10524, #b80520, #9f041b, #8b0418, #720314, #5a020f, #41020b, #2d0108, #140103

## Harmonies

- Complementary: #0bf9d5
- Analogous: #f90ba6, #f95e0b
- Triadic: #2ff90b, #0b2ff9
- Split-complementary: #0bf95e, #0ba6f9
- Tetradic: #a6f90b, #0bf9d5, #5e0bf9

## Colors that go with #f90b2f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f90b2f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #f90b2f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f90b2f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f90b2f in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f90b2f, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f90b2f: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f90b2f: 18 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f90b2f: 6 real palettes, including 3M's brand system and Nintendo's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea0628 (4.61:1); AA: background → #121212 (4.56:1); AAA: text → #b3051f (7.1:1)
- On black (#000000): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fb6077 (7.04:1)

## Brands using this color

- **ElevenLabs** — primary #f41a2f (Δ 0.991) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 0.991) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — accent #ff0037 (Δ 1.376) — https://brandsweets.com/colors/brands/phantom-com
- **Wise** — primary #f4243b (Δ 1.439) — https://brandsweets.com/colors/brands/wise-com
- **Nike** — secondary #ff0015 (Δ 1.881) — https://brandsweets.com/colors/brands/nike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f90b2f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f90b2f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.