# #f877bc

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f877bc`
- RGB: rgb(248, 119, 188)
- HSL: hsl(328, 90%, 72%)
- OKLCH: oklch(0.739 0.174 348.9)
- Relative luminance: 0.3678
- Nearest named color: Dream Setting (#ff77bb, Δ 1.255) — https://brandsweets.com/colors/dream-setting
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f877bc

## Tints & shades

- Tints (toward white): #f986c3, #f990c8, #fa9ecf, #faa8d4, #fbb6db, #fcc5e2, #fccfe7, #fdddee, #fee7f3, #fef5fa
- Shades (toward black): #f655ab, #f4349a, #f3168c, #da0b7a, #b80a67, #960854, #740641, #570531, #35031e, #13010b

## Harmonies

- Complementary: #77f8b3
- Analogous: #f477f8, #f8777c
- Triadic: #bcf877, #77bcf8
- Split-complementary: #7cf877, #77f8f4
- Tetradic: #f8f477, #77f8b3, #777cf8

## Colors that go with #f877bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f877bc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f877bc in 4 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #f877bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #f877bc in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f877bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #f877bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #f877bc in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #f877bc in two real palettes: Netlify's brand system and Lido, as the lead colour. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e40c7f (4.51:1); AA: background → #383838 (4.67:1); AAA: text → #aa095f (7.21:1); AAA: background → #171717 (7.13:1)
- On black (#000000): 8.36:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f877bc-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f877bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.