# #f7dd59

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f7dd59`
- RGB: rgb(247, 221, 89)
- HSL: hsl(50, 91%, 66%)
- OKLCH: oklch(0.895 0.151 98.1)
- Relative luminance: 0.7221
- Nearest named color: Mustard Yellow (#ffdb58, Δ 1.213) — https://brandsweets.com/colors/mustard
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f7dd59

## Tints & shades

- Tints (toward white): #f8e068, #f9e377, #f9e78a, #faea99, #fbeda7, #fcf0b6, #fcf3c5, #fdf7d8, #fefae7, #fffdf5
- Shades (toward black): #f6d73c, #f4d11f, #e5c10b, #c8a809, #aa8f08, #8d7707, #705e05, #4e4204, #312902, #131001

## Harmonies

- Complementary: #5974f7
- Analogous: #f78e59, #c3f759
- Triadic: #59f7dd, #dd59f7
- Split-complementary: #59c3f7, #8e59f7
- Tetradic: #59f78e, #5974f7, #f759c3

## Colors that go with #f7dd59

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f7dd59: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f7dd59: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f7dd59 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Bumble's brand system and Binance's brand system put Blue beside #f7dd59, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f7dd59: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f7dd59 in 8 real palettes, including Lay's's brand system and Diner, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f7dd59: 7 real palettes, including FIFA's brand system and Ikea's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f7dd59: 5 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #887306 (4.66:1); AA: background → #616161 (4.55:1); AAA: text → #665605 (7.25:1); AAA: background → #454545 (7.05:1)
- On black (#000000): 15.44:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Star Wars** — accent #fade4b (Δ 1.114) — https://brandsweets.com/colors/brands/starwars-com
- **FIFA** — accent #ffdc4e (Δ 1.224) — https://brandsweets.com/colors/brands/fifa-com
- **Bumble** — accent #ffdb5b (Δ 1.295) — https://brandsweets.com/colors/brands/bumble-com
- **Lay's** — secondary #fce45d (Δ 1.931) — https://brandsweets.com/colors/brands/lays-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f7dd59-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f7dd59" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.