# #f7d097

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f7d097`
- RGB: rgb(247, 208, 151)
- HSL: hsl(36, 86%, 78%)
- OKLCH: oklch(0.878 0.085 76.7)
- Relative luminance: 0.6712
- Nearest named color: Apricot Sherbet (#fbcd9f, Δ 1.58) — https://brandsweets.com/colors/apricot-sherbet
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f7d097

## Tints & shades

- Tints (toward white): #f8d5a0, #f9d9aa, #f9ddb3, #fae1bd, #fbe6c6, #fbead0, #fceed9, #fdf2e3, #fef7ec, #fefbf6
- Shades (toward black): #f5c275, #f2b150, #efa22e, #e48f11, #c27b0f, #a1660c, #7b4e09, #5a3907, #342104, #130c01

## Harmonies

- Complementary: #97bdf7
- Analogous: #f7a097, #edf797
- Triadic: #97f7d1, #d197f7
- Split-complementary: #97edf7, #a097f7
- Tetradic: #97f7a0, #97bdf7, #f797ed

## Colors that go with #f7d097

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f7d097: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f7d097 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #f7d097: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/lilac
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Woodsmoke put Brown beside #f7d097, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f7d097: 4 real palettes, including Coastal and Diner, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #f7d097: 7 real palettes, including Bramble and Clay & Linen, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f7d097: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f7d097 in 9 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a6690c (4.52:1); AA: background → #5c5c5c (4.59:1); AAA: text → #7b4e09 (7.15:1); AAA: background → #404040 (7.12:1)
- On black (#000000): 14.42:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Resort** (light, warm, playful) — #e07a5f, #81b29a, #f2cc8f, #fdf6ee, #3d2b1f — Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen. — tool: https://brandsweets.com/palettes/new/e07a5f-81b29a-f2cc8f-fdf6ee-3d2b1f — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f7d097-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f7d097" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.