# #f7bd97

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f7bd97`
- RGB: rgb(247, 189, 151)
- HSL: hsl(24, 86%, 78%)
- OKLCH: oklch(0.842 0.084 54.5)
- Relative luminance: 0.584
- Nearest named color: Blushing Cinnamon (#ffbf99, Δ 1.403) — https://brandsweets.com/colors/blushing-cinnamon
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f7bd97

## Tints & shades

- Tints (toward white): #f8c3a0, #f9c9aa, #f9cfb3, #fad5bd, #fbdbc6, #fbe1d0, #fce7d9, #fdede3, #fef3ec, #fef9f6
- Shades (toward black): #f5a875, #f29050, #ef7c2e, #e46511, #c2570f, #a1480c, #7b3709, #5a2807, #341704, #130801

## Harmonies

- Complementary: #97d1f7
- Analogous: #f797a0, #f7ed97
- Triadic: #97f7bd, #bd97f7
- Split-complementary: #97f7ed, #97a0f7
- Tetradic: #a0f797, #97d1f7, #ed97f7

## Colors that go with #f7bd97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f7bd97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f7bd97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f7bd97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f7bd97: 5 real palettes, including Coastal and Estate, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Coffee Bar and Midnight Luxe put Champagne beside #f7bd97, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #f7bd97 in 8 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #f7bd97 in 5 real palettes, including Oatmeal and Undergrowth, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f7bd97: 10 real palettes, including Fitbit's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c2570f (4.5:1); AA: background → #545454 (4.57:1); AAA: text → #8e3f0b (7.33:1); AAA: background → #383838 (7.08:1)
- On black (#000000): 12.68:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f7bd97-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f7bd97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.