# #f797af

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f797af`
- RGB: rgb(247, 151, 175)
- HSL: hsl(345, 86%, 78%)
- OKLCH: oklch(0.781 0.118 4)
- Relative luminance: 0.45
- Nearest named color: Ballet Slippers (#fca2ad, Δ 2.976) — https://brandsweets.com/colors/ballet-slippers
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f797af

## Tints & shades

- Tints (toward white): #f8a0b6, #f9aabd, #f9b3c5, #fabdcc, #fbc6d3, #fbd0db, #fcd9e2, #fde3e9, #feecf0, #fef6f8
- Shades (toward black): #f57595, #f25078, #ef2e5f, #e41146, #c20f3c, #a10c31, #7b0926, #5a071c, #340410, #130106

## Harmonies

- Complementary: #97f7df
- Analogous: #f797df, #f7af97
- Triadic: #aff797, #97aff7
- Split-complementary: #97f7af, #97dff7
- Tetradic: #dff797, #97f7df, #af97f7

## Colors that go with #f797af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f797af: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f797af in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #f797af in 4 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #f797af, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f797af: 4 real palettes, including Garden Wedding and Polaroid, as the lead colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Dusty Blue and Mushroom put Slate Gray beside #f797af, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #f797af in 17 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Dark Turquoise** #00ced1 [harmony: complementary] — Dark Turquoise sits directly opposite #f797af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e81147 (4.56:1); AA: background → #454545 (4.57:1); AAA: text → #af0d36 (7.16:1); AAA: background → #262626 (7.21:1)
- On black (#000000): 10:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mercury** — accent #fc92b4 (Δ 1.697) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f797af-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f797af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.