# #f78426

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f78426`
- RGB: rgb(247, 132, 38)
- HSL: hsl(27, 93%, 56%)
- OKLCH: oklch(0.728 0.17 53.6)
- Relative luminance: 0.3642
- Nearest named color: Atomic Orange (#f88605, Δ 1.241) — https://brandsweets.com/colors/atomic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f78426

## Tints & shades

- Tints (toward white): #f8903a, #f99b4e, #f9a966, #fab47a, #fbbf8e, #fccaa1, #fcd5b5, #fde3ce, #feeee1, #fff9f5
- Shades (toward black): #f6760e, #e26a08, #c55d07, #ac5106, #944505, #7b3a04, #622e04, #452002, #2c1502, #140901

## Harmonies

- Complementary: #2699f7
- Analogous: #f72631, #f7ed26
- Triadic: #26f784, #8426f7
- Split-complementary: #26f7ed, #2631f7
- Tetradic: #31f726, #2699f7, #ed26f7

## Colors that go with #f78426

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f78426: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Amazon (https://brandsweets.com/colors/brands/amazon-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f78426: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f78426 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Cursor (https://brandsweets.com/colors/brands/cursor-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f78426 in 5 real palettes, including Ahrefs's brand system and Maple, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f78426, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f78426 in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f78426: 5 real palettes, including Paper & Pine and Alpine, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Woodsmoke and Forest Floor put Champagne beside #f78426, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb5807 (4.65:1); AA: background → #383838 (4.63:1); AAA: text → #8f4305 (7.06:1); AAA: background → #171717 (7.07:1)
- On black (#000000): 8.28:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Cloudflare** — primary #f6821f (Δ 0.526) — https://brandsweets.com/colors/brands/cloudflare
- **Elastic** — primary #fc8204 (Δ 1.171) — https://brandsweets.com/colors/brands/elastic-co
- **Burger King** — secondary #ff8732 (Δ 1.769) — https://brandsweets.com/colors/brands/bk-com
- **Reddit** — accent #fe7b0e (Δ 1.979) — https://brandsweets.com/colors/brands/reddit-com

## Curated palettes containing it

- **Citrus Grove** (summer, warm, vivid, friendly) — #f28c28, #8bc34a, #ffd23f, #fffcf2, #2c2410 — Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal. — tool: https://brandsweets.com/palettes/new/f28c28-8bc34a-ffd23f-fffcf2-2c2410 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f78426-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f78426" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.