# #f77f64

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f77f64`
- RGB: rgb(247, 127, 100)
- HSL: hsl(11, 90%, 68%)
- OKLCH: oklch(0.727 0.153 33.9)
- Relative luminance: 0.3587
- Nearest named color: Bonfire (#f78058, Δ 1.432) — https://brandsweets.com/colors/bonfire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f77f64

## Tints & shades

- Tints (toward white): #f88b72, #f89781, #f9a390, #faaf9e, #fbbbad, #fbc7bb, #fcd3ca, #fddfd8, #feebe7, #fef7f5
- Shades (toward black): #f56747, #f44b25, #ed360c, #cb2e0b, #ae2709, #912108, #6f1906, #521304, #300b03, #130401

## Harmonies

- Complementary: #64dcf7
- Analogous: #f76492, #f7c864
- Triadic: #64f77f, #7f64f7
- Split-complementary: #64f7c8, #6492f7
- Tetradic: #92f764, #64dcf7, #c864f7

## Colors that go with #f77f64

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f77f64: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f77f64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #f77f64 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Meadow (https://brandsweets.com/palettes/light#meadow), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/emerald-green
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #f77f64 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #f77f64 in 6 real palettes, including Beach Hut and Maple, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #f77f64, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f77f64 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and Forest Floor put Champagne beside #f77f64, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df320c (4.57:1); AA: background → #383838 (4.56:1); AAA: text → #aa2609 (7.02:1); AAA: background → #141414 (7.17:1)
- On black (#000000): 8.17:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f77f64-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f77f64" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.