# #f77f50

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f77f50`
- RGB: rgb(247, 127, 80)
- HSL: hsl(17, 91%, 64%)
- OKLCH: oklch(0.724 0.16 41.4)
- Relative luminance: 0.3553
- Nearest named color: Bonfire (#f78058, Δ 0.771) — https://brandsweets.com/colors/bonfire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f77f50

## Tints & shades

- Tints (toward white): #f78a5e, #f89872, #f9a380, #fab194, #fbbba2, #fbc6b1, #fcd4c5, #fddfd3, #feede7, #fff8f5
- Shades (toward black): #f56a32, #f45415, #e0470b, #c33e09, #a63508, #882b06, #6b2205, #4e1904, #310f02, #130601

## Harmonies

- Complementary: #50c7f7
- Analogous: #f75074, #f7d350
- Triadic: #50f77f, #7f50f7
- Split-complementary: #50f7d3, #5074f7
- Tetradic: #74f750, #50c7f7, #d350f7

## Colors that go with #f77f50

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f77f50: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f77f50: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f77f50 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #f77f50 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Amber** #ffbf00 [pool] — Amber is paired with #f77f50 in 6 real palettes, including Maple and Beach Hut, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f77f50, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f77f50 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f77f50: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d1420a (4.67:1); AA: background → #383838 (4.53:1); AAA: text → #a13308 (7.02:1); AAA: background → #141414 (7.11:1)
- On black (#000000): 8.11:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sketch** — secondary #ff7843 (Δ 1.852) — https://brandsweets.com/colors/brands/sketch-com

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f77f50-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f77f50" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.