# #f77750

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f77750`
- RGB: rgb(247, 119, 80)
- HSL: hsl(14, 91%, 64%)
- OKLCH: oklch(0.712 0.166 37.6)
- Relative luminance: 0.3355
- Nearest named color: Bonfire (#f78058, Δ 1.838) — https://brandsweets.com/colors/bonfire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f77750

## Tints & shades

- Tints (toward white): #f7825e, #f89172, #f99d80, #faac94, #fbb7a2, #fbc2b1, #fcd2c5, #fdddd3, #feece7, #fff7f5
- Shades (toward black): #f56032, #f44915, #e03c0b, #c33409, #a62d08, #882506, #6b1d05, #4e1504, #310d02, #130501

## Harmonies

- Complementary: #50d0f7
- Analogous: #f7507c, #f7ca50
- Triadic: #50f777, #7750f7
- Split-complementary: #50f7ca, #507cf7
- Tetradic: #7cf750, #50d0f7, #ca50f7

## Colors that go with #f77750

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f77750: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f77750 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f77750 in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #f77750, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f77750 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f77750: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f77750: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f77750 in 7 real palettes, including Burger King's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #db3b0a (4.52:1); AA: background → #333333 (4.64:1); AAA: text → #a12b08 (7.33:1); AAA: background → #0f0f0f (7.04:1)
- On black (#000000): 7.71:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sketch** — secondary #ff7843 (Δ 1.891) — https://brandsweets.com/colors/brands/sketch-com

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f77750-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f77750" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.