# #f76808

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f76808`
- RGB: rgb(247, 104, 8)
- HSL: hsl(24, 94%, 50%)
- OKLCH: oklch(0.686 0.195 44.9)
- Relative luminance: 0.2969
- Nearest named color: Apocalyptic Orange (#f4711e, Δ 1.654) — https://brandsweets.com/colors/apocalyptic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f76808

## Tints & shades

- Tints (toward white): #f87720, #f98639, #f9924d, #faa166, #fbb07e, #fcbf97, #fdcfb0, #fddbc4, #feeadc, #fff9f5
- Shades (toward black): #df5d07, #cb5506, #b24b06, #9e4205, #863804, #6d2e03, #592503, #401b02, #2d1301, #140801

## Harmonies

- Complementary: #0897f7
- Analogous: #f70820, #f7df08
- Triadic: #08f768, #6808f7
- Split-complementary: #08f7df, #0820f7
- Tetradic: #20f708, #0897f7, #df08f7

## Colors that go with #f76808

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f76808: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f76808 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f76808 in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Sketch's brand system put Blue beside #f76808, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f76808 in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f76808: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f76808: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f76808: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c65306 (4.52:1); AA: background → #2b2b2b (4.68:1); AAA: text → #943e05 (7.12:1)
- On black (#000000): 6.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f86b0d (7.1:1)

## Brands using this color

- **Harley-Davidson** — secondary #fa6600 (Δ 0.58) — https://brandsweets.com/colors/brands/harley-davidson-com
- **dbt Labs** — primary #fc6304 (Δ 1.16) — https://brandsweets.com/colors/brands/getdbt-com
- **Fivetran blue** — accent #fe6703 (Δ 1.259) — https://brandsweets.com/colors/brands/fivetran-com
- **FedEx** — secondary #ff6600 (Δ 1.431) — https://brandsweets.com/colors/brands/fedex-com
- **Abstract** — secondary #ff6900 (Δ 1.52) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 1.52) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 1.52) — https://brandsweets.com/colors/brands/mi-com
- **Hermès** — primary #f37021 (Δ 1.523) — https://brandsweets.com/colors/brands/hermes-com
- **Replit** — primary #f26207 (Δ 1.603) — https://brandsweets.com/colors/brands/replit
- **Substack** — accent #ff6719 (Δ 1.606) — https://brandsweets.com/colors/brands/substack-com
- **Etsy** — primary #f1641e (Δ 1.682) — https://brandsweets.com/colors/brands/etsy-com
- **GitLab** — primary #fc6d26 (Δ 1.685) — https://brandsweets.com/colors/brands/gitlab
- **Grafana Labs** — secondary #ff671d (Δ 1.685) — https://brandsweets.com/colors/brands/grafana-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f76808-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f76808" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.