# #f75f7d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f75f7d`
- RGB: rgb(247, 95, 125)
- HSL: hsl(348, 90%, 67%)
- OKLCH: oklch(0.689 0.187 11.5)
- Relative luminance: 0.2944
- Nearest named color: Brink Pink (#fb607f, Δ 0.822) — https://brandsweets.com/colors/brink-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f75f7d

## Tints & shades

- Tints (toward white): #f76e89, #f87c95, #f98ba1, #fa99ad, #fbadbc, #fbbbc8, #fccad4, #fdd8e0, #fee7eb, #fef5f7
- Shades (toward black): #f54266, #f3204a, #e90c38, #cb0b31, #ae092a, #8d0722, #6f061b, #520414, #30030c, #130105

## Harmonies

- Complementary: #5ff7d8
- Analogous: #f75fc9, #f78d5f
- Triadic: #7df75f, #5f7df7
- Split-complementary: #5ff78d, #5fc9f7
- Tetradic: #c9f75f, #5ff7d8, #8d5ff7

## Colors that go with #f75f7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f75f7d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #f75f7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f75f7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f75f7d in 4 real palettes, including Beach Hut and Google's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #f75f7d, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f75f7d: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #f75f7d in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f75f7d: 12 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90c38 (4.59:1); AA: background → #2b2b2b (4.64:1); AAA: text → #b3092b (7.02:1)
- On black (#000000): 6.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f76481 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f75f7d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f75f7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.