# #f75f71

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f75f71`
- RGB: rgb(247, 95, 113)
- HSL: hsl(353, 90%, 67%)
- OKLCH: oklch(0.686 0.186 16.5)
- Relative luminance: 0.2915
- Nearest named color: Brink Pink (#fb607f, Δ 1.988) — https://brandsweets.com/colors/brink-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f75f71

## Tints & shades

- Tints (toward white): #f76e7e, #f87c8b, #f98b98, #fa99a5, #fbadb6, #fbbbc3, #fccad0, #fdd8dd, #fee7e9, #fef5f6
- Shades (toward black): #f54257, #f32039, #e90c26, #cb0b21, #ae091c, #8d0717, #6f0612, #52040d, #300308, #130103

## Harmonies

- Complementary: #5ff7e5
- Analogous: #f75fbd, #f7995f
- Triadic: #71f75f, #5f71f7
- Split-complementary: #5ff799, #5fbdf7
- Tetradic: #bdf75f, #5ff7e5, #995ff7

## Colors that go with #f75f71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f75f71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #f75f71: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Terminal (https://brandsweets.com/palettes/technical#terminal), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f75f71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f75f71 in 5 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #f75f71, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f75f71: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #f75f71 in 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f75f71: 11 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90c26 (4.62:1); AA: background → #2b2b2b (4.61:1); AAA: text → #b3091d (7.06:1)
- On black (#000000): 6.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f76475 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f75f71-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f75f71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.