# #f74aa4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f74aa4`
- RGB: rgb(247, 74, 164)
- HSL: hsl(329, 92%, 63%)
- OKLCH: oklch(0.679 0.223 352.8)
- Relative luminance: 0.2735
- Nearest named color: deeppink (#ff1493, Δ 4.841) — https://brandsweets.com/colors/deeppink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f74aa4

## Tints & shades

- Tints (toward white): #f85dad, #f96cb5, #fa80bf, #fa8ec6, #fba2d0, #fcb1d7, #fdc4e1, #fdd3e9, #fee7f3, #fff5fa
- Shades (toward black): #f62c95, #f50f86, #dc0976, #bf0866, #a60759, #89064a, #6c043a, #4e032a, #31021a, #14010b

## Harmonies

- Complementary: #4af79e
- Analogous: #f54af7, #f74a4d
- Triadic: #a4f74a, #4aa4f7
- Split-complementary: #4df74a, #4af7f5
- Tetradic: #f7f54a, #4af79e, #4a4df7

## Colors that go with #f74aa4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f74aa4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #f74aa4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f74aa4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f74aa4 in 3 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #f74aa4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f74aa4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Mustard Yellow** #ffdb58 [pool] — Two real palettes: Lido and Crayon Box put Mustard Yellow beside #f74aa4, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Yellow** #ffff00 [pool] — Two real palettes: Arcade and JetBrains's brand system put Yellow beside #f74aa4, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e10979 (4.65:1); AA: background → #262626 (4.66:1); AAA: text → #ab075c (7.2:1)
- On black (#000000): 6.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f859ab (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f74aa4-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f74aa4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.