# #f73afd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f73afd`
- RGB: rgb(247, 58, 253)
- HSL: hsl(298, 98%, 61%)
- OKLCH: oklch(0.708 0.293 326.7)
- Relative luminance: 0.2989
- Nearest named color: fuchsia (#ff00ff, Δ 3.122) — https://brandsweets.com/colors/fuchsia
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/f73afd

## Tints & shades

- Tints (toward white): #f74efd, #f85dfd, #f972fe, #fa86fe, #fb9afe, #fba9fe, #fcbdfe, #fdd2ff, #fee1ff, #fff5ff
- Shades (toward black): #f51cfd, #f403fc, #d702de, #ba02c0, #a102a7, #840188, #67016a, #49014c, #310132, #140014

## Harmonies

- Complementary: #41fd3a
- Analogous: #953afd, #fd3aa2
- Triadic: #fdf73a, #3afdf7
- Split-complementary: #a2fd3a, #3afd95
- Tetradic: #fd953a, #41fd3a, #3aa2fd

## Colors that go with #f73afd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony: complementary] — Emerald Green sits directly opposite #f73afd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #f73afd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #f73afd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #f73afd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #f73afd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Hot Pink** #ff69b4 [harmony: analogous] — Hot Pink is #f73afd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/hotpink
- **Crimson** #dc143c [pool] — Crimson is paired with #f73afd in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #f73afd in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd02d4 (4.61:1); AA: background → #2e2e2e (4.51:1); AAA: text → #9c02a2 (7.13:1)
- On black (#000000): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f73ffd (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f73afd-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f73afd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.