# #f72b36

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f72b36`
- RGB: rgb(247, 43, 54)
- HSL: hsl(357, 93%, 57%)
- OKLCH: oklch(0.63 0.234 25.2)
- Relative luminance: 0.2177
- Nearest named color: Apple Cherry (#f81404, Δ 2.607) — https://brandsweets.com/colors/apple-cherry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f72b36

## Tints & shades

- Tints (toward white): #f83f48, #f9535b, #f9666e, #fa7a81, #fb9398, #fca6ab, #fdbabd, #fdced0, #fee1e3, #fff5f6
- Shades (toward black): #f6131e, #e20813, #ca0711, #b1060f, #99060d, #7b040a, #620408, #4a0306, #2c0204, #140102

## Harmonies

- Complementary: #2bf7ed
- Analogous: #f72b9c, #f7872b
- Triadic: #36f72b, #2b36f7
- Split-complementary: #2bf787, #2b9cf7
- Tetradic: #9cf72b, #2bf7ed, #872bf7

## Colors that go with #f72b36

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f72b36: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #f72b36 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f72b36: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f72b36 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f72b36 in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f72b36, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f72b36: 5 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f72b36: 17 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.92:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0914 (4.55:1); AA: background → #171717 (4.57:1); AAA: text → #b1060f (7.24:1)
- On black (#000000): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f9666e (7.15:1)

## Brands using this color

- **Wise** — primary #f4243b (Δ 1.182) — https://brandsweets.com/colors/brands/wise-com
- **ElevenLabs** — primary #f41a2f (Δ 1.534) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.534) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f72b36-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f72b36" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.