# #f72702

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f72702`
- RGB: rgb(247, 39, 2)
- HSL: hsl(9, 98%, 49%)
- OKLCH: oklch(0.625 0.24 31.3)
- Relative luminance: 0.2123
- Nearest named color: Apple Cherry (#f81404, Δ 1.189) — https://brandsweets.com/colors/apple-cherry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f72702

## Tints & shades

- Tints (toward white): #fd3917, #fd4f30, #fd6449, #fd7a62, #fe8f7c, #fea090, #feb6a9, #fecbc2, #ffe1dc, #fff6f5
- Shades (toward black): #e32402, #ca2002, #b61d02, #9d1902, #881601, #6f1201, #5b0e01, #420a01, #2d0700, #140300

## Harmonies

- Complementary: #02d3f7
- Analogous: #f70258, #f7a202
- Triadic: #02f727, #2702f7
- Split-complementary: #02f7a2, #0258f7
- Tetradic: #58f702, #02d3f7, #a202f7

## Colors that go with #f72702

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f72702: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f72702: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f72702 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f72702 in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #f72702, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f72702: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f72702: 16 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f72702: 7 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e32402 (4.65:1); AA: background → #141414 (4.6:1); AAA: text → #ac1b02 (7.21:1)
- On black (#000000): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6449 (7.1:1)

## Brands using this color

- **Rotten Tomatoes** — accent #fa320a (Δ 1.302) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **native Cybersecurity** — primary #fc0404 (Δ 1.716) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Databricks** — primary #fc341c (Δ 1.834) — https://brandsweets.com/colors/brands/databricks-com
- **Pizza Hut** — primary #ee3124 (Δ 1.959) — https://brandsweets.com/colors/brands/pizzahut-com
- **3M** — primary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/3m-com
- **Gap** — secondary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/gap-com
- **Heineken** — accent #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/heineken-com
- **L'Oréal** — secondary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/loreal-com
- **Logitech** — secondary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/logitech-com
- **Paddle** — secondary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/paddle-com
- **YouTube** — primary #ff0000 (Δ 1.979) — https://brandsweets.com/colors/brands/youtube-com
- **Doordash** — primary #ff3008 (Δ 1.983) — https://brandsweets.com/colors/brands/doordash-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f72702-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f72702" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.