# #f71d98

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f71d98`
- RGB: rgb(247, 29, 152)
- HSL: hsl(326, 93%, 54%)
- OKLCH: oklch(0.646 0.255 354.1)
- Relative luminance: 0.2292
- Nearest named color: Burning Raspberry (#ff0599, Δ 1.553) — https://brandsweets.com/colors/burning-raspberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f71d98

## Tints & shades

- Tints (toward white): #f830a1, #f849ac, #f95db5, #fa75c0, #fb89c9, #fb9dd2, #fcb5dd, #fdc9e6, #fee1f2, #fff5fb
- Shades (toward black): #f1098c, #d9087e, #c00770, #a70661, #8f0553, #760445, #5e0336, #450228, #2c021a, #14010b

## Harmonies

- Complementary: #1df77b
- Analogous: #e81df7, #f71d2b
- Triadic: #98f71d, #1d98f7
- Split-complementary: #2bf71d, #1df7e8
- Tetradic: #f7e81d, #1df77b, #1d2bf7

## Colors that go with #f71d98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #f71d98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #f71d98, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #f71d98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #f71d98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #f71d98: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f71d98 in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #f71d98 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #f71d98, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e20884 (4.56:1); AA: background → #1c1c1c (4.53:1); AAA: text → #ac0664 (7.08:1)
- On black (#000000): 5.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f958b3 (7.07:1)

## Brands using this color

- **Maybelline** — secondary #ff009a (Δ 1.629) — https://brandsweets.com/colors/brands/maybelline-com
- **T-Mobile** — secondary #f6288f (Δ 1.745) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f71d98-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f71d98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.