# #f697f7

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f697f7`
- RGB: rgb(246, 151, 247)
- HSL: hsl(299, 86%, 78%)
- OKLCH: oklch(0.806 0.165 326.6)
- Relative luminance: 0.4844
- Nearest named color: Party Pig (#ee99ff, Δ 1.694) — https://brandsweets.com/colors/party-pig
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/f697f7

## Tints & shades

- Tints (toward white): #f6a0f8, #f7aaf9, #f8b3f9, #f9bdfa, #fac6fb, #fbd0fb, #fcd9fc, #fce3fd, #fdecfe, #fef6fe
- Shades (toward black): #f375f5, #ef50f2, #ec2eef, #e011e4, #bf0fc2, #9f0ca1, #79097b, #59075a, #330434, #130113

## Harmonies

- Complementary: #98f797
- Analogous: #c597f7, #f797c9
- Triadic: #f7f697, #97f7f6
- Split-complementary: #c9f797, #97f7c5
- Tetradic: #f7c597, #98f797, #97c9f7

## Colors that go with #f697f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #f697f7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #f697f7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f697f7 in 3 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #f697f7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f697f7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #f697f7 in two real palettes: Supabase's brand system and Meadow, as the lead colour. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Hot Pink** #ff69b4 [harmony, pool: analogous] — Hot Pink is #f697f7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/hotpink
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #f697f7 in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd10d1 (4.57:1); AA: background → #4a4a4a (4.51:1); AAA: text → #9a0c9d (7.21:1); AAA: background → #2b2b2b (7.21:1)
- On black (#000000): 10.69:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — primary #fc94ec (Δ 1.803) — https://brandsweets.com/colors/brands/gumroad-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f697f7-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f697f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.